Our Story

The journey of DSG LifeStyle and our passion for exceptional eyewear

Our Beginning

DSG LifeStyle is a fast-growing eyewear company based in New Delhi, redefining how India sees fashion and function. Founded with a vision to transform eyewear from a necessity into a fashion statement, we've quickly established ourselves as a brand that combines style, quality, and affordability.

DSG LifeStyle founding team

The Founders' Vision

Led by our founder and CEO Sumit Gupta, along with co-founder Ankita Kataky and CMO Anuj Singh, our team combines passion, expertise, and innovation to deliver exceptional eyewear products and experiences.

Their vision was simple yet ambitious: to create eyewear that serves as both a functional necessity and a fashion statement, accessible to all Indians regardless of where they live.

Our Brands

Ridge Eyewear

Bold, trend-driven designs for the fashion-forward generation. Ridge pushes boundaries with its contemporary styles and vibrant colors.

Elian Martin

Premium, elegant, and timeless eyewear for the sophisticated individual. Elian Martin represents understated luxury and classic design.

Limon Eye

Pan India distributor for Limon Eye, a premium German brand known for world-class precision, engineering, and quality craftsmanship.

Our Mission

๐ŸŽฏ

At DSG LifeStyle, our mission is to bridge the gap in India's eyewear market by offering fashionable, high-quality frames at affordable prices. We believe that eyewear should be an extension of your personality, not just a functional necessity.

Our Vision

๐ŸŒŸ

We aim to grow Ridge Eye Wear & Elian Martin by DSG LifeStyle into nationally recognized eyewear fashion brands with omnichannel presence and strong consumer loyalty. Our focus on retail expansion and customer experience is shaping the future of eyewear in India.

Our Values

๐Ÿ”

Quality

We never compromise on the quality of our products and services.

๐Ÿ’ก

Innovation

We constantly seek new ways to improve and innovate in the eyewear industry.

๐Ÿ‘ฅ

Customer Focus

Our customers are at the heart of everything we do.

Join Our Journey

As we continue to grow and expand, we invite you to be a part of our journey. Experience the DSG Lifestyle difference and discover eyewear that truly reflects your unique style and personality.