Our Story
The journey of DSG LifeStyle and our passion for exceptional eyewear
Our Beginning
DSG LifeStyle is a fast-growing eyewear company based in New Delhi, redefining how India sees fashion and function. Founded with a vision to transform eyewear from a necessity into a fashion statement, we've quickly established ourselves as a brand that combines style, quality, and affordability.
The Founders' Vision
Led by our founder and CEO Sumit Gupta, along with co-founder Ankita Kataky and CMO Anuj Singh, our team combines passion, expertise, and innovation to deliver exceptional eyewear products and experiences.
Their vision was simple yet ambitious: to create eyewear that serves as both a functional necessity and a fashion statement, accessible to all Indians regardless of where they live.
Our Brands
Ridge Eyewear
Bold, trend-driven designs for the fashion-forward generation. Ridge pushes boundaries with its contemporary styles and vibrant colors.
Elian Martin
Premium, elegant, and timeless eyewear for the sophisticated individual. Elian Martin represents understated luxury and classic design.
Limon Eye
Pan India distributor for Limon Eye, a premium German brand known for world-class precision, engineering, and quality craftsmanship.
Our Mission
At DSG LifeStyle, our mission is to bridge the gap in India's eyewear market by offering fashionable, high-quality frames at affordable prices. We believe that eyewear should be an extension of your personality, not just a functional necessity.
Our Vision
We aim to grow Ridge Eye Wear & Elian Martin by DSG LifeStyle into nationally recognized eyewear fashion brands with omnichannel presence and strong consumer loyalty. Our focus on retail expansion and customer experience is shaping the future of eyewear in India.
Our Values
Quality
We never compromise on the quality of our products and services.
Innovation
We constantly seek new ways to improve and innovate in the eyewear industry.
Customer Focus
Our customers are at the heart of everything we do.
Join Our Journey
As we continue to grow and expand, we invite you to be a part of our journey. Experience the DSG Lifestyle difference and discover eyewear that truly reflects your unique style and personality.